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DVF Is Coming Back to the Beauty Business

Designer's new scent with id beauty coming in 2011.

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By: TOM BRANNA

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Diane von Furstenberg is coming back to the beauty business. The famed designer behind the wrap dress has inked a exclusive partnership with id beauty. The range will include a fragrance, scheduled for release in 2011, and makeup.

The scent marks the first fragrance licensing deal for id beauty, a company which has made its name in skin care via the Rexaline brand.


Chantal Roos—an industry veteran with extensive knowledge in fragrances and cosmetics—is also involved in the project. Roos, a former YSL Beauté executive, has worked with talented designers such as Yves Saint Laurent, Jean-Paul Gaultier, Issey Miyake and Stella Mc Cartney on fragrance and skin care launches.

“Between Diane and fragrance, it is a love story,” said Chantal Roos. “I am happy to be associated with it. Together with the id beauty team, I know that everything will be put in place to pave the way for beautiful things. We cannot disappoint Diane…”

“I have always wanted to work with Chantal Roos and now that dream has become a reality,” said von Furstenberg. “Together, we reviewed all possible options. We chose the expertise of id beauty and Alexandre Cukier (president and founder) for his ability to create a skin care line – on top of fragrance – that would continue the dialogue I have with women.”

Von Furstenberg is currently president of the Council of Fashion Designers of America,a not-for-profit trade association of more than 350 of America’s foremost fashion and accessory designers.

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