New Hires at Laura Geller

Laura Geller Makeup expanded its senior management team with the announcement of Alyce Cucurullo as vice president and general manager and Lori Mariano as vice president of marketing.

In her new role, Cucurullo will bring her extensive experience in company operations to the brand, spearheading various aspects of the business from organizational management and growth opportunities, to information technology and analysis. Prior to her role at Laura Geller Makeup, she founded Practical Profit Optimizers Inc.

Mariano will be responsible for leading all marketing programs, branding and communications at Laura Geller Makeup. A beauty industry veteran, she has held senior management positions at L’Oreal, Coty and Mane USA.

Laura Geller is known throughout the industry for her innovative Baked Makeup and Spackle Primer Collections as well as for being a top beauty brand on QVC and at Beauty 360, Macy’s Impulse and Ulta locations throughout the U.S.