New Scent from Strenesse

Gabriele Strehle, Stresnesse’s chief designer, is making a name for herself…and a fragrance too. The fragrance, called Strenesse Gabriele Strehle, aims to offer a subtly seductive alternative to opulent, overpowering orientals, according to the firm.

The scent features top notes of pear sorbet, lime and red pepper; middle notes of white peach and magnolia, and base notes of cedarwood and sandalwood.

Strehle’s initial women’s scent, also called Strenesse Gabriele Strehle, was introduced in 2001 via an arrangement with the Cosmopolitan Cosmetics fine fragrance division of Wella AG — which was subsequently acquired by Procter & Gamble — but has since been discontinued.

The new Strenesse Gabriele Strehle line is handled by Beauty Brands International, which has offices in Baden-Baden, Germany, and Salzburg, Austria. BBI also handles nail brand Alessandro International; sun care brand Piz Buin, and Bogner, Canali and Marc O’Polo fragrances.

It includes eaux de parfum in 40- and 75-ml. versions for 45 euros, or $57.44 at current exchange, and 75 euros, or $95.73, respectively. There is also a 150-ml. shower gel for 15 euros, or $19.15, and a body lotion of the same size for 19 euros, or $24.25.

The line is to roll out to Austria and Denmark this fall. It was launched last month and is carried at Strenesse flagships in Germany and Switzerland. It also is available at strenesse.com in Germany, Austria and Benelux. Udo Heuser, chief executive officer of BBI, estimated the collection could generate retail sales of 3.5 million euros, or $4.5 million, this year.