Marketing News

Annick Goutal Fragrances To be Marketed by BPI USA­­

Beaute Prestige International USA has entered into an exclusive, multi-year agreement for the marketing and distribution of Annick Goutal fragrances within the U.S.

Founded in 1980 by the late French perfumer Annick Goutal,Paris-based Annick Goutal Parfums develops and distributes more than 30 individual scents for women, 10 scents for men, a line of skin care products enriched with an active rose serum and a collection of scented candles and home fragrance sprays. The brand is currently carried in several prestige-level department stores in the U.S., including Barney’s, Bergdorf Goodman, Bloomingdale’s, Neiman Marcus, Nordstrom and Saks Fifth Avenue.

Alberto-Culver’s TreSemme has teamed with Elle magazine to create “Dirty Little Secret,” a new web-based series that follows six of New York City’s most connected women around the Big Apple. The 10-part series, which can be found on elle.com/ DirtyLittleSecret and the TreSemme Facebook fan page, follows an aspiring hairstylist Riley Kendrick and her encounters with some of the most stylish and chic women in the fashion and beauty worlds. The drama also features real-life TreSemme celebrity stylist Jeanie Syfu.

“We’re thrilled to present ‘Dirty Little Secret,’” said Jamie Schwab, U.S. marketing manager for TreSemme. “We want to engage and entertain women on their terms and this series has everything—scandals, style, and of course, great hair.”

The Hain Celestial Group, Inc.’s Jason brand has been recognized in the fourth annual Sunscreen Guide by the Environmental Working Group (EWG). Three Jason products made the EWG’s top 30 list. Jason Sunbrellas Mineral Based Physical Sun Block SPF 30 and Chemical Free Sun Block SPF 30 were both recommended with favorable overall scores of 2. Jason Earth’s Best Sunblock Mineral Based SPF 30, specifically formulated for young children, was also recommended with the favorable overall score of 2.

Burt’s Bees Embarks on Kashi Company’s Fifth Annual Day of Change Tour Natural food company Kashi Company has embarked on its fifth annual Day of Change tour, and this year, the firm has joined forces with Burt’s Bees. The tour is billed as natural lifestyle immersion program and national grassroots event that teaches people about the importance of holistic health and brings awareness to small steps they can take toward living their best lives, according to Kashi. At the free event, guests receive a “Passport to Change” with helpful tips and food and product information to guide them on their journey through natural living. They can participate in four interactive sessions created by Kashi and Burt’s Bees in which they can taste Kashi’s food, refresh with personal care products from Burt’s Bees and participate in interactive classes and activities. “Because Burt’s Bees is dedicated to making people’s lives better every day, naturally, Kashi’s Day of Change tour is an ideal opportunity to come together with a like-minded natural pioneer for a mission we both believe in,” said John Replogle, chief executive officer of Burt’s Bees. “We are proud to be a part of this program to help show individuals living a natural lifestyle can be both simple and rewarding.” The 2010 Day of Change tour, which will stop in more 17 cities across the U.S., runs through September 2010.

Murad, Inc. is providing the Los Angeles Dodgers with sunscreen and a full regimen of products. Following the games, Dodgers players can utilize Cleansing Shave, Razor Burn Rescue and Face Defense SPF 15 products from the Murad Man line created as an easy-to-use regimen that improves the health of skin and provides protection against everyday environmental assaults.

“As an avid Dodger fan, it is truly a privilege to offer Murad products to the legendary baseball team,” said Dr. Howard Murad. “The team is taking an important step in making sunscreen part of their everyday uniform. As role models, they are setting a vital example about the importance of health and wellness in your daily routine,” he added.

René Furterer has launched a new, U.S.-based website. The new site encompasses beauty on both the inside and out, through the sleek design and by helping visitors to bring out the best in their hair. Aside from providing detailed information on the plant-based product line, which includes formulations for every hair type and condition, the website features an in-depth look at the plant life that serve as the focal point for each range within René Furterer. Viewers gain full access to product information including a complete ingredient breakdown and system for determining which products are right for individual hair care needs, including keratin-treated tresses.

It&ly Hairfashion, N.A., Inc. supplied famed hairstylist and spokesperson Frank Barbosa with hair color products for use on the set of “Sex and the City 2.”

In addition to the movie, the brand works with additional television and film sets such as “Twilight,” and TV shows such as “Gossip Girl,” “Dancing with the Stars” and“America’s Got Talent.”

Wella Professionals and celebrity mom Brooke Burke, known for her gorgeous brunette tresses, will take over New York City’s South Street Seaport to kick off the Wella Professionals Color Discovery Tour. The tour is traveling to eight U.S. cities this summer: New York, Philadelphia, Washington D.C., Miami, Chicago, Dallas, San Francisco and Los Angeles.

The Color Discovery Tour will make stops in several cities.

Design Essentials has been tapped for a third season on BET’s gospel-singing competition, “Sunday Best,” the 10-week gospel singing competition. The firm will again work with the contestants to create makeovers to match their personalities and amazing talent.

Dr. Macrene Skin Results 37 Extreme Actives, a high-performance anti-aging cream created by New York City dermatologist Macrene Alexiades-Armenakas, is now available nationwide at all 41 Neiman Marcus locations. The formulation includes resveratrol, ferulic acid, organic tea, coffee and mushroom polyphenols, T4 Unirepair, soy and the full complement of amino acids. The retail price is $295.

Aqua Skin Science Inc., a prestige skin care and nutritional supplement company with products based around patented unique active ingredients from Scandinavia, is about to launch in the U.S. market a new cosmetic line under the brand Freya+Scandinavian Skin Science.

During the FIFA World Cup, football fanatics could experience matches in a new way thanks to Eau De Stade, a new “unisex fragrance inspired by scents of the game and South Africa.” The company behind the very limited launch is Sky+HD, which has tapped Brit pop star Rachel Stevens to promote the perfume.

According to Sky+HD, by releasing the scent of Eau De Stade into their living rooms, fans will be able to create the ultimate “smellovision” experience, via its high-definition coverage of the tournament.

To create the scent, Sky+HD tapped John Bailey of The Perfumers Guild Limited, who combined hints of fresh grass, the leathery scent of a football and the musky odor of dressing room sweat and tears.

“The fragrance not only hits the back of the net with the classic scents of football from around the world, but also the aromas of the host nation. Salty notes have been used to encapsulate the smell of the fresh sea breeze in Cape Town, known as the Cape Doctor, alongside woody, smoky hints to represent the nation’s passion for barbeques, and also Tagette, an essential oil sourced directly from South Africa,” Bailey said in a press release.

Eau De Stade is being sold exclusively at Soccer Scene’s World Cup pop up store in central London for a limited time only.

Yves Rocher Opens First North American Franchise Yves Rocher’s first North American franchise—The Atelier of Botanical Beauty—is open for business. The 648-sq.-ft. shop is located in the West Edmonton Mall in Canada. The opening coincides comes a year after the global launch of the Atelier store concept—a franchise business plan aimed at fueling the brand’s global expansion. The company’s goal is to introduce franchising in the U.S. in the next few years, the firm said. Yves Rocher has been operating in North America since the mid-1980s, running a direct mail business in Canada and the U.S. and a store business in Canada. In 2005, it launched a website. While both the direct mail and internet business service both Canada and the U.S., the store business remained regional, operating close to 70 stores in Eastern Canada with locations in Ontario, Quebec and New Brunswick.

Actress Natalie Portman has been named the new face of Parfums Christian Dior. She joins celebrities including Sharon Stone, Charlize Theron and Jude Law in supporting the brand.

Natural cosmetics marketer Tarte is celebrating the past decade and toasting to the next set of years with new limited edition products out for Fall 2010. Leading the pack is the Ten Limited Edition Collector’s Palette, a refillable and reusable, gold-studded palette that contains 10 full-size eyeshadows, a double-ended eye liner, a full-size eyeshadow brush and a free deluxe Lights, Camera, Lashes! Clinically-Proven Natural Mascara. Fans can also celebrate Tarte’s 10th anniversary with the iconic product that started it all a decade ago: Ten Limited Edition Natural Cheek Stain. This best-seller is all new in a limited-edition sleek, gold-studded tube in Tarte’s signature dark purple and limited-edition shimmering bright pink shade to invigorate all complexions, according to the company.