Almay Signs Actress Kate Hudson

In her role as for Almay, Hudson will be the face of new and existing Almay products and will appear in global multi-media campaigns that include television, print, in-store and internet placements. Her first TV and print campaign for the brand is set to debut later this year.

In addition to being featured in upcoming global advertising campaigns, Hudson will be involved in various company-sponsored philanthropic and fundraising events. She will represent the brand at the Almay Rainforest Concert on tonight Carnegie Hall in New York City. The concert benefits The Rainforest Foundation, founded by Sting and Trudie Styler to support indigenous and traditional people of the world’s rainforests in their efforts to protect their environment.