Company News

Nars Debuts Primer Products

Smudgeproof eyeshadow base and face primer in stores now.

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By: TOM BRANNA

Editor

No smudging, creasing or caking. The Nars Smudge Proof Eyeshadow Base ($24) is the insider trick of the trade, according to the company. Never looking heavy-handed, this lightweight primer creates a seamless canvas that keeps cream and powder color looking brilliant, fresh and just-applied, all day. A polymer and mineral powder blend creates a firm grip on color ensuring hours and hours of gorgeous wear.

Fortified with special deep-sea and antioxidant rice extracts, the Smudge Proof Eyeshadow Base dries on contact and keeps the delicate eyelid smooth and prepared for color application while intensifying pigment.

The brand also debuted a face primer product as well as an SPF-infused lipstick. Amber Valetta is the face of the campaign, and the inspiration was Catherine Deneuve.

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