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New scent to hit market in 2011
April 27, 2010
By: TOM BRANNA
Editor
BCBGMaxAzria Group—via a new licensing agreement with New Wave Fragrances—will launch a women’s fragrance in March 2011. The scent will be sold in the company’s branded boutiques worldwide, department stores and more than 1,000 specialty stores nationwide, including Sephora and Ulta. Additionally, the company is planning an international roll-out to Europe, Japan, Korea, Canada, Mexico, Australia and South America, as well as duty-free stores in the US and Caribbean. “We are thrilled to be partnering with New Wave Fragrances,” said Max Azria, founder, designer and chief executive officer. “Their expertise in the beauty arena and creative vision make them the perfect match as our fragrance licensee.”
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