Estée Lauder Signs New Global Faces

Estée Lauder has French model Constance Jablonski and Chinese model Liu Wen as the new global faces of the Estée Lauder brand. New ads with the two models will break in June.

The signing marks the first time Estée Lauder has signed French and Chinese models. Over the years, models in Estée Lauder’s global campaigns have hailed from the U.S. (Karen Graham, Willow Bay, Carolyn Murphy, Gwyneth Paltrow, Hilary Rhoda), the UK (Elizabeth Hurley), Czech Republic (Paulina Porizkova), Poland (Anja Rubik) and Ethiopia (Liya Kebede).

“Estée Lauder has always searched for global beauties that define a generation,” said Aerin Lauder, senior vice president, creative director, Estée Lauder. “Constance and Liu Wen are the beauties of our time. Both models have quickly captured the attention of the fashion and beauty world.”

According to Jane Hertzmark Hudis, global brand president, Estée Lauder, “both models have the style and confidence that reflects Estée Lauder’s modern vision of global beauty.”