John Varvatos Fragrances Finds New Home

The current licensee for John Varvatos fragrances and skin care is Shiseido Americas Corp., which continue to sell the fragrances until June 30, 2010.

“John has established a premier men’s designer fragrance business in the U.S. and is one of the most dynamic men’s fashion designers. We are excited to take the fragrance business to another level and expand the franchise,” said Ron Rolleston, executive vice president of global fragrance marketing at Arden. “This license provides us the opportunity to grow our market share of the men’s fragrance market with an already existing and successful men’s designer fragrance brand and leverage the growing awareness of the John Varvatos fashion line.”

The Varvatos fragrance collection includes the original John Varvatos scent, which was launched in 2004, John Varvatos Vintage and recently launched John Varvatos Artisan.