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Firm to host pop-up boutique in NYC April 7-13.
April 5, 2010
By: TOM BRANNA
Editor
Tria Beauty has launched the Tria Skin Clarifying System, a new at-home skin care system that promises to clear breakouts faster and prevent future breakouts “better than any other acne treatment available in stores, online or from a doctor’s office,” the company said. The $395 system features an FDA-cleared blue light device that delivers therapeutic levels of blue light, plus two advanced topical formulas designed to work as a complete system. The system includes Clarifying Foam Cleanser, Clarifying Blue Light and Rebuilding Complex. The Clarifying Foam Cleanser contains salicylic and glycolic acid to gently exfoliate, remove makeup and sunscreen and prepare the skin for the therapeutic effects of the blue light. The Clarifying Blue Light delivers soothing, professional levels of blue light deep into the skin to eliminate acne-causing bacteria. The Rebuilding Complex is used after the blue light twice daily, infusing the skin with essential nutrients and potent antioxidants to activate new skin cell growth, prevent damage from premature aging, reduce inflammation and restore the skin’s vitality. “In keeping with TRIA Beauty’s heritage, we harnessed the power of professional blue light treatments into an effective yet gentle system safe for at-home use,” said Mike O’Neil, beauty director of technology development. “Research shows that our system is superior to any other acne treatment available, without the harsh drying, irritation and premature aging side effects typical of most acne treatments. It’s a completely new approach for clear skin, everyday.” The Tria Skin Clarifying System is available online at the firm’s website and will debut today on QVC before making its way to Nordstrom, Bloomingdale’s, Neiman Marcus and Bergdorf Goodman. In addition, the company will open a temporary pop-up beauty boutique—the TRIA Beauty Blue Lounge in New York City—from April 7-13.
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