Colgate Launches Speed Stick Stainguard

Colgate-Palmolive has launched Speed Stick Stainguard and Lady Speed Stick Stainguard with Stain Defense technology, billed as a breakthrough line of antiperspirant deodorants formulated to help fight yellow stains and residue on clothes, while providing the 24 hour odor and wetness protection.

“In a recent study, consumers said that yellow armpit stains continue to be an issue for them” said Philip Durocher, general manager, U.S. personal care, Colgate-Palmolive. According to Durocher, Stainguard line is “specifically formulated to help with the yellow armpit staining issue that men and women face, and provides a unique way to address one of the largest unmet consumer needs in the category.

As part of the launch, Speed Stick has partnered with apparel company Hanes in which special packs of Hanes underwear T-shirts will include a free trial of Speed Stick Stainguard.

“Many factors impact yellow staining, including the combination of sweat and antiperspirant ingredients that can create yellow stains. Stain Defense technology keeps more of the antiperspirant on your skin, helping to fight the appearance of yellow stains and white residue, noted Marie Johansson, personal care product development, global research and development, Colgate-Palmolive.