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Distributors can access catalog, show videos and place orders.
December 2, 2009
By: TOM BRANNA
Editor
Amway has launched an application for the iPhone and iPod Touch that it says puts almost all the tools an Amway distributor might need right in the palm of their hand. The free download allows Amway distributors to access a complete product catalog, show customers videos and other product information, and place orders—with or without an Internet connection, according to the company.
“The Amway app offers a tremendous competitive advantage for our distributors,” said Candace Matthews, Amway’s chief marketing officer. “The app enables our distributors to showcase to our customers our health and beauty products, demonstrate how they work through video and other business tools, and place an order from their iPhone or iPod Touch. No one else offers a tool as robust as Amway’s app.”
While some direct sellers offer a PDF of a catalog or other static content for iPhone users, Amway said its application is native on the device, offering 24/7 access regardless of connectivity. Amway distributors can register new customers and place orders or register new customers wherever they are and whenever the customer is ready to place an order.
In addition to the resident app on the iPhone, the Amway Store at iTunes offers free downloads of videos and podcasts designed to help Amway distributors sell products to their customers.
The Amway app is currently available to Amway Global distributors in the U.S. and Canada. The direct seller will offer the application in Japan and Australia in 2010 and other markets in 2011.
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