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Leading skin care companies underwrite project.
November 2, 2009
By: TOM BRANNA
Editor
The American Academy of Dermatology (ADD) has launched KidsSkinHealth.org, a new web site to teach kids how to practice good skin care virtually, or risk the consequences of pimples, greasy hair, a poison ivy rash and sunburn.
The Academy developed the site’s content; Beiersdorf, Dermik Laboratories, Galderma Laboratories, Graceway Pharmaceuticals, Intendis,Merz Pharmaceuticals, Ortho Dermatologics, PharmaDerm, P&G and Stiefel Laboratories helped to underwrite the cost of the website’s creation, according to AAD.
The site has two portals—one for kids, which includes games and information, and another for adults, which parallels the information on the child-focused portal and provides information about adult skin conditions and how to care for aging skin.
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