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Novel materials for hair and skin care products.
April 8, 2009
By: TOM BRANNA
Editor
Beraca (Booth No. F200) will introduce two new active ingredients during In-Cosmetics. Beracare ARS Hair is a hair revitalization agent rich in omega-6 and flavonoids. The active compound works as a natural choice for silicon replacement by promoting intense hair nutrition, softness and shine. It revitalizes chemically treated hair and provides protection against environmental damages without promoting build-up effect or leaving a greasy feeling. The company will also launch Biofunctional Buriti Extract, a purifying and nourishing active ingredient with USDA Organic and Ecocert certification. Featuring tonic and antioxidant properties, the agent has a regenerating and repairing effect on dry, damaged and delicate skin and is also used for regular care of hair and skin. The extract is originated from the fruit of the Buriti tree, found in the Amazon rainforest and known as “the tree of life.” It is regarded as an important source of subsistence for the local populations, as the whole plant can be used for different purposes, from the roots to the tip of its leaves. More info: Beraca, Tel: +55 (11) 2643-5007, Email: [email protected], Website: www.beraca.com
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