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New life for an 89 year-old brand.
March 20, 2009
By: TOM BRANNA
Editor
Grand Brands, LLC, a Grand Rapids, MI-based brand licensing company, has purchased the Lander product line, a well-established U.S. bath and beauty care brand that has been on the consumer market shelves since 1920. The Lander brand portfolio includes 139 SKUs of product available in more than 40 countries and territories. Grand Brands, LLC is well-positioned to preserve, and strengthen, the Lander brand as one of the principals in the health and beauty industries. According to Grand Brands, customers have been clamoring for the Lander) product since its previous owners ceased operations in 2008. Grand Brands, LLC looks forward to meeting this demand and providing quality value products to consumers in North America. All Landerbrand products will be made in the U.S. by a Grand Rapids, Michigan-based contract manufacturer, which will ensure a seamless transition and an uninterrupted flow of Lander brand product into the market, according to the company. More info:www.grandbrandsllc.com
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