Nivea Helps Usher in 2009 In NYC’s Times Square

As New York City rang in 2009, Nivea Lip Care ensured that one million lips were ready for those unforgettable midnight kisses. As the official sponsor of the New Year’s Eve celebration in Times Square, Nivea turned the iconic spot into a virtual sea of blue that was seen by over a billion people worldwide. On the ground, the crowd wore blue Nivea hats and waved blue and silver Nivea balloons. In addition to a Nivea Kiss and Be Kissed Platform, the Nivea Countdown Stage hosted performers such as The Jonas Brothers, Taylor Swift, Ludacris and Lionel Richie.  
   
For viewers at home watching NBC, Carson Daly tracked time with the Nivea Countdown Clock, and seconds before midnight, New York City Mayor Michael Bloomberg, then New York Senator Hillary Clinton and former President Bill Clinton, stood before the Nivea branded podium to press the
button for the famous ball drop.
   
The celebration was the culmination of the successful launch for Nivea lip care in the U.S. marketplace.

“Having already overachieved our year one  target, we are poised to reach a strong market position in 2009,” said Nicolas Maurer, vice president, marketing, Beiersdorf Inc.

Stars Visit St. Ives Spa at Sundance

Alberto-Culver’s St. Ives brand set up a special spa on Park City’s Main Street, providing Sundance Film Festival VIPs with an opportunity to relax and unwind.
    
Celebrity aesthetician Jillian Wright and the staff of New York City’s Glow Skin Spa treated  guests, by appointment only, to 100% natural customized facials, body treatments and reflexology hand and foot treatments with select St. Ives products. Visitors were able sample an array of St. Ives products. Among the VIPs who stopped in were Ben Lyons, Aubrey O’Day, Michelle Epps, Andie McDowell, Hugh Dancy, Anne Heche, India Dupre, Emmy Rossum, Brittany Snow (left), Elijah Wood, Jill Hennessy, Virginia Madsen and Chris Kattan among others.
    
In addition to the spa treatments, the St. Ives Sensory Spa & Gallery included an exclusive, nature-inspired art exhibition by artist Laurel True. Throughout the weekend, Ms. True worked with Park City art students to create a special mosaic piece that will be donated to the Kimball Arts Center.
    
“We are thrilled to be back in Park City for the second year in a row. Park City’s natural beauty and the wonderful energy of the film festival are the ideal setting to showcase our products. And this year we are offering luxury exfoliating treatments from head to toe. We’re also pleased to be giving back to the community through our partnership with Laurel True,” said David Kroll, vice president of U.S. marketing for Alberto Culver.