StriVectin-SD Captures Top Honors at France’s ‘Grand Prix of Beauty’

StriVectin-SD has been voted the #1 skin cream in France and is now at the top of the French cosmetic market. Klein-Becker’s internationally-renown prestige skin care cream has won top honors at the 17th annual “Les Grand Prix Advantages de la Beaute.” The award was presented in Paris.

StriVectin-SD—from Salt Lake City, Utah— was selected by French consumers over some of the cosmetic industry’s most prestigious brands.

“This honor came as a total surprise,” said Gina Gay who accepted the award for StriVectin and its manufacturer, Klein-Becker. “We never suspected we would win the highest award, the Grand Prix. I can tell you there were a lot of shocked looks on the faces of the executives from the major international brands when StriVectin was announced as the winner. I mean, the mostly French audience gasped when they realized an American product was voted the favorite cosmetic by French women. Can you imagine?”

In the contest, 5000 French women from across the country were asked by French magazine Advantages to select their favorite beauty products based on the following criteria: pleasure, innovation, confidence in the brand and effectiveness. And while there were several sub-categories—products specifically designed for eyes and body—StriVectin took top honors.

“StriVectin had already set sales records in the United States so we expected great results in France,” said Ms. Gay, “But let’s face it, French women have access to the most sophisticated cosmetics in the world and they’re extremely skeptical about products from America. Yet, when it comes to reducing the appearance of fine lines, wrinkles and crows’ feet, they prefer a formula from, of all places, Salt Lake City, Utah. It’s another chapter in the incredible StriVectin story.”