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February 16, 2007
By: TOM BRANNA
Editor
Ten United will provide advertising for Pert Plus shampoo, Sure deodorant and other products, under contracts with Innovative Brands LLC based in Phoenix, AZ for an undisclosed amount and Dallas, TX-based WhiteWave Foods Co. worth $25 million. Innovative Brands bought Pert Plus and Sure from Procter & Gamble last year.
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