Pantene and Entertainment Industry Foundation Kick Off Campaign

In a public and provocative call to action, award-winning actress Diane Lane appeared on live national television in New York this morning and cut her hair to donate to Pantene Beautiful Lengths. Pantene’s campaign, the first of its kind, was launched in partnership with the Entertainment Industry Foundation (EIF) and encourages people to grow, cut and donate healthy hair to make no-cost wigs for women who have lost hair due to cancer treatment. Lane isn’t the only person to undergo a “kickoff cut” today for the campaign. She is supported by 50 women volunteers from across America who are cutting and donating eight inches of their hair in a nationally coordinated wave of local market cutting events. Additionally, these 50 Pantene hometown ambassadors will spend the next six months getting the word out about the campaign in their communities and rallying more people to get involved. Each ambassador volunteered for the role because cancer had directly touched her life in some way — an increasingly common point of connection among Americans today. “We know that one in three women will get cancer in her lifetime, and 58 percent of women say that they fear hair loss more than any other side effect of treatment,” commented Sonsoles Gonzalez, Vice President and Global Franchise Leader for Pantene. “At Pantene, our passion for women’s hair and women’s health inspired us to create a personal, powerful way Americans can support women in a life-changing struggle. Thanks to the generosity of people who grow, cut and donate their hair, Pantene Beautiful Lengths will create beautiful, real-hair wigs for women living with cancer.” Hair donations will be made into real-hair wigs by campaign partner HairUWear. In addition to creating wigs, Pantene has made a $1 million donation to the Women’s Cancer Research Fund (WCRF), an EIF initiative committed to saving lives by raising funds and awareness for millions of women and their families at risk of or affected by cancer.