Nivea Creates Firming Lotion Line for Men

l Nivea for Men Active Firming Lotion is a collection of new and existing products that features creatine, a supplement that boost energy and build muscle mass with skin care benefits. The Active Firming Lotion is the first men’s product to use this ingredient to help fight the visible signs of aging.
In addition, the lotion is formulated with vitamin E, pro-vitamin B5 and SPF 15. The non-greasy moisturizer leaves skin looking young and healthy. The product, available IN June 2006, will retail for $10.99.

l Sexy Hair Concepts wants Americans to show off their sexiest hair in a reality contest: The Show Off—Show Us Your Sexy Hair and Lather Yourself in Luxury.
Until May 31, contestants are invited to submit a photo of their Sexy Hair style online, in one of five Sexy Hair brand categories—Big, Short, Straight, Curly or Healthy Sexy Hair. The contest includes three rounds of competition and the grand-prize winner will be announced on Aug. 27, 2006 in Orlando, FL. The Grand Prize winner package includes a trip for two to the American Music Awards Show in LA and the official after party, a $5000 shopping spree and one year of free Sexy Hair products. More info: www.sexyhair.tv.

l Crabtree & Evelyn is launching Naturals, a line of 35 body care products. The line combines on-trend packaging design, unexpected fragrance blends and active natural ingredients. The line also rounds out the brand’s offering of product categories and non-floral fragrances. New product categories will include body butters, in-shower mousses, in-shower moisturizers, body polishers and body moisturizers. Exotic fragrance blends include olive, almond and myrtle, mango and grapefruit and mint and black tea. More info: www.crabtree-evelyn.com; (800) CRABTREE.

l An all-natural mineral cosmetic for ethnic women has been created by Ada Cosmetics. The company has developed and released 18 foundation color shades that continue the darker color palette where other cosmetic lines end.
The foundations were developed to offer a matte finish with a hint of glow, that lasts all day and natural minerals to absorb skin oil while delivering entrapped moisture to the skin. More info: www.adacosmetics.com; (410) 675-5265; E-mail: [email protected].

l The newest products in the Daily line from Innovative Styling Options (ISO) include Daily Styling gel and Daily Spray wax. Both offer a range of hold to all types of weather.
The Daily Styling gel firmly holds hair without stickiness, flaking or buildup. With the Daily Spray wax, a special blend of carnauba, beeswax and soy proteins add texture and separation in a lightweight, easy-to-wash-out volumizing spray.

l Lynn Rosenberg, president of Lynn Rose, Inc. & Soleil Chic, created Soleil Chic parasols, fashionable umbrellas that offer UV protection. Her inspiration came after she lost her husband to skin cancer and wanted to do something that would help others avoid his fate. Because the UV protection is added in the course of making the fabric, and not sprayed on, Soleil Chic umbrellas are guaranteed to give more than 97% protection from UVA and UVB rays. The product is designed for protection against cancer, premature aging and for those with connective tissue diseases (e.g., lupus) who should not get excessive sun exposure. Available in colors such as Candy Apple Red, Crisp White, Bright Yellow, and with matching totes, they can be used for travel, golf, walking the dog or anywhere there’s sun. And because the fabric is treated for durable water protection, they can be used in light to moderate rain.
According to Ms. Rosenberg, Soleil Chic was tested by an independent lab and endorsed by dermatologists, rheumatologists, plastic surgeons and professors of neurobiology. The Soleil Chic parasols retail for $31.95 (small and $35.95 (medium). More info: www.soleilchic.com.

l Boscia’s Blotting linens are the purest way to remove excess oil, unwanted shine and perspiration without disturbing makeup. Woven from 100% pure linen from the exotic Abaca Tree plant, the unscented sheets quickly became an all-season skin essential for women and men. The linens are infused with natural essences, creating Blotting Linens for every need and skin type. The Lavender linens calm and balance, Green Tea soothes and freshens and the Rose linens uplift the psyche and spirit of giving. The newest additions include California Orange and Peppermint scents.

l A home-treatment spa from Yves Rocher’s SPA allows women to turn their home into a personal spa with a three-step ritual. Energie Végétale with botanical oligo elements offers three new products. The Botanical Mud body polish ($17) exfoliates and provides a revitalizing texture. The Sauna Bath concentrate ($16) transforms the bath into a spa and refreshes the body. The Massaging Body Refiner ($26) is a high-performance slimming treatment with caffeine refines problems on hips, waist and thighs, according to the company. The massaging applicator reproduces a professional spa-inspired draining treatment, launching the slimming process, claiming to reduce plumper areas and activate the release of stored lipids.

l To keep skin clear and bruise-free, UpKeep Body Builder deep moisturizing body lotion, Anti-Bruise Formula with High Performing Naturals contains herbs, vitamins and botanicals. It helps prevent and heal surface bruises while keeping dry skin areas moist and hydrated, according to the company. Body Builder’s exclusive complex of high performing natural ingredients helps improve cell strength and circulatory function. The products retails for $42. More info: www.optimal-outcome.com.

l Bland brunettes can accentuate their tresses with caramel tones using the newest color offering from Joico. Butterscotch, caramel and toffee colors are easy to create with VeroUltra—the one-step lifting powder color that offers vibrant color on previously colored or very darkest natural hair in half the time.
The new VeroUltra Caramel tones utilize revolutionary hyper-dynamic dye technology and work in synergy with the hair’s remaining pigment to provide the optimum amount of neutralization for natural-looking tones. More info: www.joico.com.

l A new, three-step procedure to help treat Rosacea has been created by Essencia. Step one involves cleansing with the Rosacea Cleansing Bar made with pure olive oil; Step two requires misting the face with Rosacea Facial Mist to soothe, cool, balance and hydrate. Finalize the treatment by applying Rosacea Treatment Cream. The blend of ingredients, such as helichrysum, French lavender, German chamomile and Rosewood calm redness, inflammation and hydrate.