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What are you searching for?
January 3, 2005
By: TOM BRANNA
Editor
A whole new generation of kids will be saying “Look, Mom-no cavities!” as they compete for the chance to be the next “Crest kid.” Crest launched the nationwide search for the next “Crest kid” to celebrate the brand’s 50th birthday. The winner will appear in a modern-day version of the famous “Look, Mom-no cavities!” Norman Rockwell ad and will receive a $25,000 college scholarship.“The Norman Rockwell ads helped make Crest an iconic brand and introduced fluoride toothpaste to the American public,” said Matt Barresi, associate director, North American oral care.Parents of children aged five through 10 can enter a photo of their child smiling, along with a statement explaining why the child believes he/she should be the next Crest kid. Crest will accept entries until Midnight on Feb. 14. More info: www.crest.com.
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