Company News

Expansion is Underway

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By: TOM BRANNA

Editor

Announced at this year’s show was that HBA is expanding and will now be known as Health & Beauty America. In accordance with the growing trend of specialization within trade shows, HBA will introduce a series of industry-specific sectors starting next year with Personal Care Ingredients & Technology Expo (PCITX). This new sector will provide a focus forum for R&D departments of marketing and private label companies. The leading U.S. trade association for the personal care industry-the Cosmetics, Toiletry, & Fragrance Association (CTFA)-has entered into a cooperative venture with PCITX and will promote this new sector to its members.

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