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October 5, 2001
By: TOM BRANNA
Editor
Sealant Solutions, Inc., Coral Springs, FL, a marketer and distributor for cosmetics designed exclusively for the Hispanic market, will officially launch its Lady Ole and NQ-10 cosmetics marketing and advertising campaign to the U.S. and international markets at The International Esthetics, Cosmetics, and Spa (IECS) Conference at the Orange County Convention Center, Orlando, Florida on October 27-29.Cosmotex Internacionales S.A. de C.V. is the developer, manufacturer, and distributor of Lady Ole and NQ-10 cosmetic products in Mexico. Lady Ole cosmetic products have become one of the leading cosmetic lines in Wal-Mart throughout Mexico. Sealant Solutions, Inc. plans to introduce its Lady Ole and NQ-10 products to the South Florida Hispanic market through beauty and nail salons, shopping mall kiosks, and a direct response campaign through television commercials airing over hispanic television stations. “With Cosmotex, we believe the skin and body care, spa and cosmetics conference is a key event to officially introduce our products to the beauty care professionals,” said Cary Parrish, president of Sealant Solutions, Inc.The Lady Ole makeup products include lipsticks, mascaras, eye shadows and nail polishes and a variety of fragrance products in various forms including shampoos, conditioners, lotions, massage and cellulite creams.
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