P&G Supports UNICEF

For the second year in a row, Procter & Gamble is teaming up with the U.S. Fund for UNICEF to help children in need around the world.. This fall, they will kick off initiatives expected to raise over $500,000 to support “Trick-or-Treat for UNICEF” in the fight to eradicate polio worldwide by 2005.

The success of last year’s efforts, which raised more than $250,000 for immunization programs through the sale of Dawn Dishwashing Liquid Antibacterial Hand Soap, prompted the two organizations to join forces again in 2001. This year’s initiative, “Clean up for Kids!” goes a step further by inviting Americans to purchase any Dawn product. A portion of the Dawn sales, up to $275,000, during the months of September and October will benefit “Trick-or-Treat for UNICEF.”

Professional Line Dawn, which is used by foodservice institutions, is also taking part in the “Clean Up for Kids” program. For every case of Professional Line Dawn restaurants purchase in October and November, the Dawn brand will donate the cost of one polio vaccine, up to $75,000, to the U.S. Fund for UNICEF.

In addition, on Sunday, September 30, 2001, Procter & Gamble will offer coupons for eight P&G brands from its fabric and home care division, from Dawn to Dryel to Tide, via a free-standing coupon insert reaching more than 55 million Americans via daily newspapers nationwide.For each coupon redeemed, P&G will donate 10 cents, up to $200,000, to “Trick-or-Treat for UNICEF,” the long-standing Halloween tradition that has already raised more than $110 million since it began 51 years ago.

“We’re grateful to continue our relationship with Procter & Gamble for a second year to help raise money for children across the globe,” said Charles J. Lyons, president of the U.S. Fund for UNICEF. “It is with the help of committed corporate partners like Procter & Gamble that the U.S. Fund for UNICEF is able to continue to work for the needs of children everywhere.”

“Dawn is excited to continue its work with the U.S. Fund for UNICEF to give the world’s children a good start in life,” said P&G Marketing Director Kristen Nostrand. “UNICEF’s enduring commitment to children is an ideal P&G shares, and we are proud to provide people an easy way to join with P&G and UNICEF to make a difference.”