Company News

L’Oreal USA Promotes Andrea Robinson

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By: TOM BRANNA

Editor

Andrea Robinson has been appointed president of Ralph Lauren Fragrances Worldwide, a division of L’Oreal USA. Prior to her promotion, Mrs. Robinson was general manager of Ralph Lauren Fragrances Worldwide. In her present position Mrs. Robinson is responsible for marketing brand strategy, product development, public relations and advertising strategy for all Ralph Lauren Fragrances worldwide. Since her tenure, Ralph Lauren has won back to back FiFi Awards, for the coveted Fragrance Star of the Year and Best Advertising for the Romance and Romance Men lines in 1999 and 2000 respectively.

Mrs. Robinson joined L’Oreal in 1996 as general manager of the company’s Helena Rubenstein division. She was appointed general manager worldwide of Ralph Lauren Fragrances in 1997.

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