Coty Launches ZZZ Theraphy

Coty Inc. officially launched The Healing Garden’s ZZZ Theraphy (pronounced “Sleep Theraphy”). The products will be available in September. ZZZ Theraphy is the 11th line of products from The Healing Garden, which also produces Lavender Theraphy and Tangerine Theraphy among others. Coty’s The Healing Garden is one of the most successful aromatherapy lines sold in the United States, and was recently introduced to the European and Latin American markets.

According to recent medical and health studies an estimated 95% of Americans experience some form of sleep disorder during their lifetime, and an estimated 150 million people suffer from persistent sleep problems. ZZZ Theraphy, made with chamomile (recognized for its “relaxing” qualities), warm vanilla and orange blossom, is the first such product for the mass market and will be sold in more than 16,000 retail outlets nationwide.

“In less than three years, The Healing Garden has grown into one of Coty’s strongest brands,” noted Coty Inc. chairman and chief executive officer Peter Harf. “Our team has pursued exciting new directions for the brand and ZZZ Theraphy is a perfect example of the ‘benefit’ trend in fragrance products. Customers want products that do more than smell great, they want fragrance and other products that make them feel great, or relaxed, or more alert.”

The ZZZ Theraphy product line contains the following: “Drift Away Powdered Milk Bath,” 10 oz./$8.95; “Serene Dreams Pillow & Room Spray,” 4 fl oz./$6.95; “Silk Pajamas Body Lotion,” 7 fl. oz./$6.25; and the “Slumberland Sleep Kit,” which offers all three forms and a “ZZZ … Tea” (2 chamomile, vanilla bean and orange peel tea bags) for $13.95; and a trial size silk pajamas body lotion, 1.85 fl. oz./$1.95.