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Hair care range to launch online and in stores next month, and will be inside the salon, too.
December 22, 2020
By: Happi Staff
Briogeo has announced its nationwide, omni-channel launch at Ulta Beauty. Beginning Jan. 1, the line will appear on ulta.com and on Jan. 4 in all Ulta Beauty stores. It will be part of the retailer’s Conscious Beauty program. “We are thrilled to welcome Briogeo to the Conscious Beauty at Ulta Beauty family,” said Monica Arnaudo, chief merchandising officer, Ulta Beauty. “Now more than ever, beauty enthusiasts want simplified, clean, effective solutions personalized for their specific needs — Briogeo does that and more. We're excited to partner with Nancy and her passionate team to provide greater access to award-winning products for all.” Founded in 2013, Briogeo’s range includes Don't Despair, Repair!, Farewell Frizz, Be Gentle, Be Kind Superfoods, Curl Charisma, and Blossom & Bloom. In February 2021, guests visiting the Salon at Ulta Beauty can experience Briogeo as part of their professional hair service appointments.
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