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Mozzafiato opens immersive online Italian beauty e-comm site, with brick and mortar planned for next year.
December 9, 2020
By: Christine Esposito
Editor-in-Chief
Mozzafiato—billed as the definitive place to explore the Italian lifestyle through the country's beauty brands—has opened its e-commerce store and plans to add brick and mortar shops in the US and Canada in 2021. Mozzafiato’s mission is to reinvent the American beauty experience through Italian culture and spirit, with products ranging from ancient fragrances to clinical innovations in a truly immersive shopping experience. Mozzafiato's collection currently includes 17 brands representing the diversity of regions all across Italy, with product lines that span skin care, fragrance, bath and body, men’s lines, and home.The brands include: Acca Kappa, Borghese, Carthusia, Farmacia 1561, Marvis, Ortigia Sicilia, Parco 1923, Perlier, Proraso, Rudy Profumi, Skin & Co Roma, Storie Veneziane and Lorenzo Villoresi. The website experience offers a personal guide into the craftsmanship, heritage and generational know-how of each Italian company and their families. In addition, visitors to the site will be transported to the geographical location of each brand’s region, visually enjoying the diverse Italian cities and landscapes, said Mozzafiato officials. “This is Italy’s moment in time to captivate the North American marketplace with its incomparable beauty culture. In the same way that the Italian culture and lifestyle have created an enduring love for its design, fashion, food, wine, and automobiles, the world is ready to unlock its passion for Italian beauty,” Amy Parsons, CEO of Mozzafiato said in a statement. “American consumers have proven their affinity for exploring multiple and diverse beauty brands in a single location. Mozzafiato transforms that concept into a beautiful, emotional experience with this collection of truly authentic and unique Italian products.” Future plans to generate further awareness and garner demand following the launch of the e- commerce platform, Mozzafiato will open a series of immersive retail stores in more than 20 major markets across the US and Canada.
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