Foreo Appoints CEO

Foreo, an innovation powerhouse packing high-end tech into hand-held at-home devices, has appointed Boris Trupčević as its new CEO.
 
Trupčević, a media expert with 25+ years of experience, will lead the company through its next phase of innovation alongside Filip Sedic, the founder, and the primary inventor of Foreo's product line. As the original inspiration behind the brand and its strategic vision, Sedic will ensure a smooth onboarding, and continue to support Foreo’s success in years to come, with focus on product development.
 
Prior Experience
 
Trupčević is a media expert, a long-time CEO, a former general manager of Styria Group Croatia and an active Board member at International News Media Association.
 
He has a strong product development background, and he loves design, innovation, new technologies and all things digital.
 
In his professional journey, Trupčević was responsible for content, editorial, print/online products, digital operations, technology, sales and marketing. He executed an all-around digital transformation of his former company, while his products, campaigns, innovation initiatives and communication solutions have won more than 100 international awards. Full focus on digital transformation included extensive educational programs, employee training and founding a Data Science / Machine Learning team. Turnarounds and change management have been part of all of his jobs.
 
“I have been truly inspired by the boldness, mission and ambition of Foreo. What Foreo achieved so far is outstanding. But, there is a lot that lays ahead. There is a lot in impacting people's lives and thinking wider – how do you contribute to the broader context, how do you help improve humanity?” Trupčević asked. “By making an individual happier, one by one, each being one small step towards a giant leap. If you’re genuinely helping people feel beautiful and more confident, to each person this feeling is as big as the universe, and it changes their lives for the better. And this is Foreo’s home turf.’’
 
‘’There is so much more we can achieve together,” Sedic added. “It's been wild eight years so far, but this has just been the beginning. Foreo disrupted and reinvented an entire industry, it pioneered a category of its own. That's huge! However, in a big world it takes time to touch everyone and we still have a long way to go until we reach every person we can.’’