Puig Introduces AI.LICE

Puig has created a new technology, called AI.LICE, that enables fragrance consumers to preview the scent of a perfume in real time without actually testing or smelling it.
 
When they enter a perfume store, customers are invited to scan a QR code with their smartphones. Then, at the counter, when the camera of their device is focused on the bottle or packaging of a particular fragrance, AI.LICE automatically analyzes the information, retrieves relevant content from a perfume database, and displays the results on the smartphone’s screen. AI.LICE immediately relays to the shopper a fragrance’s olfactive family and its dominant ingredients. The tool also provides information on related products available in the store which match the customer’s preferences.
 
To introduce the AI.LICE technology Puig worked with Penhaligon’s to create the Magic Monocle. This digital tool, being piloted in Penhaligon’s boutiques across the UK and Asia, will help consumers navigate Penhaligon’s olfactive offering while creating a wish list of products to test and purchase.
 
With this technology, fragrance shoppers can narrow down the offerings available at perfume counters to those which correspond to their personal tastes – without feeling lost or confused by too many options.