Company News, New Products

To Reduce Waste…Just Add Water

Seventh Generation reimagines home cleaning formulas.

In the war on waste, Seventh Generation is keeping its powder dry. Its new Zero Plastic Homecare brand is a line of powdered and dry home cleaning products packaged without any plastic.

The six-item line includes powdered kitchen cleaner, toilet bowl foaming powder, bathroom powder cleaner, a lathering powder hand soap, dishwasher detergent tablets and laundry detergent tablets. Each SKU is packaged in a steel canister, which can be reused or recycled once empty.

Seventh Generation maintains that 86% of steel gets recycled each year, compared to just 9% of plastic.

For now, Zero Plastic Homecare is only available on Grove Collaborative.

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