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Nikkie de Jager teams up with Beauty Bay.
August 30, 2020
By: Happi Staff
YouTube Star Nikkie de Jager is back in the beauty business with a new line of eyecolor. Her 20-pan eyeshadow palette was developed with UK-based retailer and brand incubator Beauty Bay. The collection, which retails for $30, debuts today on www.beautybay.com This isn't de Jager's first foray into beauty. Years ago, she developed an eye and face color collection with Too Faced, but the line was overshadowed by controversy with fellow YouTuber Jeffree Star contended that Too Face was a bit too cheap in compensating de Jager. Since then, de Jager has partnered with Ofra Cosmetics on a line of highlighters and liquid lipsticks.
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