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Unveils Platinum Texture Wave for hair in special event with celebrity stylist.
August 12, 2020
By: Melissa Meisel
Kenra Professional is launching Kenra Platinum Texture Wave in stores and online at Ulta on Aug.15. It previewed the products with celebrity stylist David Lopez, who is also the brand's Ulta ambassador, in an editors' event this week online. Lopez, known for his wig-wearing tutorials, showcased how to utilize the brand’s latest and greatest firsthand. “Minimum heat for maximum texture. Create at-home waves like a pro with optimal hold for style longevity. Ideal for the ‘no styling, styled hair,’” he said, who demonstrated the products in a live Zoom video. The collection includes Kenra Platinum Formation Mousse, a flexible styling mousse enriched with Indian lotus for enhance body, and Kenra Platinum Veil Styling Crème, which provides light control to tame frizz and flyaways and is enriched with purple orchid for increased moisture and definition
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