Ipsy Debuts Personalization Feature

Beauty subscription company Ipsy will roll out a first-of-a kind Ultra Personalization feature for its Glam Bag Plus members. The all-new experience gives members an unprecedented level of choice and control, enabling them to select three of their five full-size products from a minimum of 12 picks personalized to them—yielding more than 12,000 possible product combinations every single month, said the company.
 
For the same price of $25 per month, Glam Bag Plus members can build a personalized bag filled with a mix of full-size favorites from coveted brands worth up to $350 in retail value. 
 
“We’ve been hard at work finding new ways to delight our members during this unprecedented time,”said Marcelo Camberos, co-founder and CEO of Ipsy. “As product sampling and discovery at brick and mortar stores remains uncertain, there’s a unique opportunity to redefine what Ipsy means to our community and to play a bigger role in their lives. Ultra Personalization is a game-changer for beauty lovers, enabling them to replenish their shelves with products they need and ones they’ve always wanted to try at an incredible value and within the comfort of their own home.”
 
Ultra Personalization is a milestone in Ipsy’s quest to reimagine how consumers discover and experience beauty.
 
“Ipsy has always stood for self-expression and every path we take is pursuant to our mission. We lean heavily into our community for guidance around their wants and needs, and Ultra Personalization is just one of the many ways we plan to deliver on promise,”said Camberos.
 
Glam Bag Plus members will be able to experience Ultra Personalization from the 1st through 3rd of every month, starting this August. They will be able to choose their three full-size products and add-on unbeatable deals starting at just $3 at the same time.