Grove Collaborative Buys Sundaily

Grove Collaborative has acquired Sundaily, a maker of ingestible skin care prodjucts. Over the past three years, Grove Collaborative has launched its own brands of home and personal care products, including lines of tree-free paper, laundry care and vitamins. This latest expansion into ingestible skincare, with the acquisition of a brand known for evidence-based product innovation and better-for-you ingredients, signals Grove Collaborative's continued focus on and expansion of its wellness portfolio, the firm said.

“At Grove, our long-term vision is that consumer products will become a positive force for human and environmental health,” said Stuart Landesberg, co-founder and CEO of Grove Collaborative. “Sundaily helps us fulfill our vision by bringing effective, innovative, better-for-you products to our growing customer base who, category by category, are on the journey of trading conventional products for natural.”

Both companies are Certified B Corporations. 

Sundaily commenced operations in 2018; its products include The Base Layer, a product designed for skin protection, and The Back Up, which it says is focused on skin repair.

“We started Sundaily with the simple idea that effective botanical ingredients in a delicious gummy format mean our customers would see real results,” said co-founder and CEO Chris Tolles. “From the start, our mission has been to improve customers' skin health by doing things differently. Grove shares our values, and we're excited by how this partnership will accelerate the positive impact we can have.” 

Sundaily co-founders Dr. Emilia Javorsky and Tolles will join Grove Collaborative in advisory roles, helping oversee integration and ongoing product development. Sundaily operations will move to Grove Collaborative's San Francisco headquarters.