Dr. Bronner’s Boosts BLM Pledge

Dr. Bronner’s—never a company to shy away from fighting for the greater good–has announced stepped up funding to, in its own words, do “our part to dismantle white supremacy and end systemic racial injustice and anti-Black racism.” The soap maker will donate an additional $100,000 to the Movement for Black Lives this year and pledge to donate a total of $1 million over the next ten years. 
 
This latest funding follows the company’s $25,000 pledge made earlier this month to a variety of Black-led organizations working for racial justice. 
 
“As a company, we have been galvanized by the Black Lives Matter movement and the unprecedented impact it has made in society. The ambitious and strategic vision of organizations and networks like the Movement for Black Lives to transform and end the systemic racism that pervades the police and criminal justice system today is of paramount importance to creating a better and more just world. We believe this movement will win…. In response to the deaths of George Floyd, Breonna Taylor, Tony McDade, and countless other Black people who have been killed at the hands of vigilantes or law enforcement, millions have taken to the streets with a clear and distinct call to end police violence and to defund police. Combined with COVID-19 and four years of Trumpism, Black communities are demanding: justice; accountability; a divestment from policing; and an investment in healthy, sustainable communities,” David and Michael Bronner penned a company statement.
 
The firm also called on others to join the sixnineteen mobilization on Juneteenth weekend, June 19-21, 2020. 
 
“The millions of us are here to remind lawmakers that we are bigger than monied interests, including police unions and right-wing think tanks. We know the path away from this disaster. After years of anti-Black violence and animosity for Black life, we demand the defunding of police and an investment in Black communities. We also call for the resignation of Donald Trump, who met our calls for justice with a brutal wave of repression that has added fuel to the fire of racism and systemic inequity,” the company's blog post read.
 
Further, Dr Bronners called on fellow B Corps and other companies to join it in donating to the Movement for Black Lives. 
 
“To all our peers in the natural products industry and our allies across many movements and sectors: please make a concrete financial commitment to the Movement for Black Lives in solidarity with today’s sixnineteen mobilization,” the brothers Bronner stated.