Olaplex Supports Salons

Olaplex launched a $1 million support program to US hair professional salons. The company notes that there are nearly 80,000 hair and spa salons in the US with as many as 800,000 professionals working in the industry. Hair professionals are some of the hardest hit by this pandemic.

“The hair community is the backbone of Olaplex and they were the community that gave us our start,” emphasizes Olaplex CEO JuE Wong.

As states re-open, some hair salons are taking appointments, others are still observing shelter-in-place. Olaplex wants to be available to the hairdressers as they enter the next phase of COVID-19.

From May 27, 2020 Olaplex will commence its Salon Support Gift Card Program. This program will match $50+ gift cards the salon sells to their clients, with Olaplex products. The first 2,000 eligible salons to apply will be accepted to participate. In the effort to offer this support to as many salons as possible, there is a $500 cap per salon participating in this program.

Salons interested to participate in this program are asked to apply on Olaplex.com. Applications will close at midnight on June 4, 2020. This gift card matching program is coming on the heels of the $300,000 Olaplex Strong Assistance Program and the Olaplex Professional Affiliate Program that has generated nearly $300,000 commissions payable to the approved affiliates.

The COVID-19 pandemic has wreaked havoc on the professional hair care community. To learn more read, Gray Daze and listen to the Happi Podcast, Beauty & The COVID-19 Beast.