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Brings together the hairdressing industry for solidarity and charity on May 5.
May 4, 2020
By: Happi Staff
Broadcasting on May 5, Henkel Beauty Care Professional presents Hairdressers United; the first 24hr global online hair festival. In a celebration of solidarity with the hairdressing industry, the concept brings together hair and beauty care professionals under one digital roof. The 24-hour live stream event will see 36 different hair artists from 19 countries present a variety of educational and creatively inspiring content that showcases hair coloration how-to’s; cut and styling inspiration; up-do tutorials, including bridal and braiding trends; and more. Hairdressers United is a charity event; aiming to raise funds through user engagement and donations during the live stream. Any revenue will be given back to the community, with a percentage matched by Henkel and the Fritz Henkel Stiftung; regions will also have the opportunity to promote where the funds will go, whether that be a specific industry body that's in need, or the Red Cross or United Ways. Powered by social media, the event will be hosted across Instagram and Facebook, with YouTube on hand to support with creative content during short breaks between live streams. The hair festival also aims to set a new Guinness World Records title for the “longest online hair education seminar streamed over the internet.” It will feature Beauty Care professionals from across the Henkel Family of brands, which includes Schwarzkopf Professional, Authentic Beauty Concept, Joico, Indola, Kenra, Sexy Hair, #MyDentity, Pravana and Alterna. Each hair artist will be live streaming for 45 minutes to demo their specialist area. Content will also include information on how viewers can support with both the fundraising aspect and world record attempt, as well as a highly anticipated Q&A session.
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