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Celebrates environmental milestones.
April 20, 2020
By: Happi Staff
Aveda has celebrated Earth Day through campaigns and fundraising initiatives for thirty years as a way to recognize its responsibility to give back to the Earth and communities that the company depends on. This April, Aveda continues its commitment to environmental responsibility by going vegan, investing in water-saving manufacturing systems, as well as completing the installation of a 3.7-acre solar field at the company’s headquarters in Minnesota. Cruelty-Free & Vegan Aveda has always been cruelty-free, never tested on animals. As of August 2019, all of Aveda’s manufactured products are also 100% vegan, removing all beeswax, honey and beeswax-derived ingredients from its products. Protecting Clean Water Aveda has completed a major series of water-saving upgrades within its Minnesota-based manufacturing facility that will help the brand save over three million gallons of water annually. Solar & Wind-Powered Manufacturing This spring, Aveda will complete the installation of a 3.7-acre solar field that will provide 50% of the manufacturing facility’s annual demand. Responsible Packaging Today, 85% of Aveda’s skin care and hair care styling PET bottles and jars contain 100% post-consumer recycled materials. Naturally-Derived Ingredients Aveda believes nature is the best beauty artist of all, which is why the company’s products are 90% naturally derived from plants, non-petroleum minerals or water. Additionally, through fair compensation, Aveda positively impacts the people and economies from which some of its products' ingredients are sourced. Carbon-Neutral Delivery in April This April, Aveda is piloting a carbon-neutral delivery program, offsetting carbon emissions generated by delivering orders placed on Aveda.com and shipped within the United States. At checkout, guests will have the opportunity to choose which carbon offset project they would like Aveda to support on their behalf. Options include wind, solar and water projects that will mitigate the environmental impact of shipping these orders.
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