Dove Responds to COVID-19 Crisis

Dove has offered an update on its current US COVID-19 relief efforts.
 
To recognize the healthcare workers on the frontlines and raise awareness for the realities of their heroic daily acts, Dove has created the Courage is Beautiful film, which features images of people fighting for our safety, demonstrating self-sacrifice and putting their patients and community first for the greater good. This film will run on TV and social media.
 
Also, in partnership with Vaseline, Dove has made a $2 million donation to Direct Relief to go towards PPE, ventilators and medicines for healthcare workers on the front lines. The company is also working with Direct Relief to donate additional personal care products to hospitals and health care centers in the US, following a 200,000 mask donation to local hospitals in NJ, where Dove is based.
 
Direct Community Support
 
$2.5M worth of Dove products have been pledged to Feeding America so far as part of Unilever’s global commitment to donate $108 million worth of products and food to those who need it most. 
 
Dove is participating in Unilever USA’s United for America efforts, including a national Day of Service on May 21 where every essential item produced that day by Unilever at its US factories will be donated and delivered to community partners.
 
Raising Awareness for the WHO Guidelines
 
Dove is helping to spread the message about the importance of washing hands properly and frequently, in line with the World Health Organization’s guidance. Dove is turning some of its TV ad-spots into timely reminders that people need to get up and go wash their hands. The brand’s message is that it doesn’t matter what brand you use – wash with any soap, just remember to do it often.
 
At Home Support for Teens & Parents
 
The Dove Self-Esteem Project is adapting its current tools and programs to support teachers, parents, guardians and caregivers tasked with remote learning to reach teens and young people with self-esteem and mental health education while schools are closed.