Rebel Green Becomes a B Corp

Rebel Green, a Milwaukee-based brand of natural, eco- friendly household cleaning products, has become a Certified B Corporation. Through this accreditation, Rebel Green publicly commits to upholding a purpose-driven business and supporting a global economy that benefits all. 

Rebel Green joins 3100 Certified B Corporations in more than 150 industries and 60 countries.

B Corps become certified through rigorous verification by B Lab; they must meet strict standards to join a global community of leaders using business as a force for good and aspire to use the power of markets to address social and environmental problems. 

“We believe in business as force for positive change. Earning B Corp Certification is the next step in our ongoing mission to create product lines that align with our brand promise to protect the environment and preserve the health and well-being of families, said Ali Florsheim, co-founder of Rebel Green. That mission extends beyond making innovative, safe and effective products. Operating sustainably and responsibly in our everyday operations is at the core of our vision for a brighter future – from ingredient selection to our line of carbon neutral tree free, bamboo toilet paper and paper towels to offsetting the carbon footprint of our headquarters and purchasing renewable energy.” 

“As a small, Women Owned business we know we can be leaders in the field of economic and business development as well as in environmental and social policy. By supporting B Corps, people are supporting businesses that are reducing inequality, lowering levels of poverty, designing products for a healthier environment, and creating high-quality jobs with dignity and purpose. It's up to each of us to think about our daily choices and vote every day through  our purchases”. We try to lead by example in our sector and industry by demonstrating that if a small business can make these changes, other companies can, too,” said Melina Marcus, co-founder.