HydraFacial Offers Customized Insight into Skin Health

According to an new study from Wakefield Research and The HydraFacial Company, 75% of consumers say they follow a consistent skin health regimen, however they are not happy with it, indicating on average that they rank that regimen a 6/10. To address the issue, the Long Beach, CA-based company offers Skin Health Assessment, which it contends simplifies and customizes any skin health routine and allows consumers to be fully involved in understanding their overall skin health. 
 
The assessment takes all factors of skin health into consideration through a series of easy-to-answer questions and provides a personalized plan. To date, more than 6,000 consumers and skin care professionals have completed the web-based skin health assessment and have received recommendations for their specific skin type and concerns.
 
According to the Wakefield Survey, physicians believe hydration is the most important characteristic when determining skin health, and consumers ranked “hydrated” as the No. 1 trait of healthy skin by a landslide (47%). However, in the assessment data, 69% of people indicated that their skin needed more hydration, revealing this is an area where people struggle to find the right solution.
 
According to the survey, physicians noted that lack of hydration is the most important factor that contributes to unhealthy skin (48%) followed by sun exposure (47%) and smoking (38%) 
 
According to the HydraFacial Assessment data only 47% of people reported using sunscreen daily, indicating a lack of awareness/understanding on the relationship of sun damage and aging skin.
 
The statistics, according to the company, reveal that while consumers know what is needed for their skin, they are still lacking the fundamentals to achieve it. 
 
“Most consumers are trying to find the right balance of products and treatments without much guidance – we want to help take out the guesswork” said Lisa Fawcett, chief marketing officer for The HydraFacial Company. “We understand consumers value simplicity and personalized experiences and our Skin Health Assessment allows us to start a conversation with consumers before they even step foot in a provider location. Once they are with a HydraFacialist, our experts will further customize the client's HydraFacial experience based on their assessment results.

Happi will offer further reporting on customized beauty trends in the October issue.