L’Oréal Promotes Shane Wolf

L’Oréal: promoted Shane Wolf, global general manager for Redken and founder of the sustainable Seed Phytonutrients brand, to the newly created position of Professional Products Division global marketing for US brands. In this position, Wolf’s duties will expand to oversee Matrix and Biolage as part of a newly formed Global Marketing group across US brands.

Wolf has a background in hairdressing and several years of marketing and product development experience. Wolf joined L’Oréal’s Professional Products Division in 2005 as part of the Redken global marketing team. After taking on operational roles in the US for Kerastase and then in the UK and Ireland for Redken, he returned in 2013 as the global general manager of the Redken brand.

With this new appointment, Wolf will maintain his role as founder of Seed Phytonutrients and oversee the direction of the brand; Brad Farrell, senior vice president of Seed Phytonutrients brand marketing, will oversee day-to-day operations of the brand, which is headquartered in Doylestown, PA.