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A baby staple for over 65 years, this brand adds new products and some other upgrades.
March 18, 2019
By: Melissa Meisel
Iconic and generationally-loved baby care brand, Baby Magic, known for its baby skin care products with nostalgic scents, is undergoing its biggest brand evolution in 65+ years – launching new innovations, reformulating its current suite of products to include wholesome ingredients and modernizing its logo and packaging. Baby Magic’s 2019 lineup features a comprehensive collection of baby skincare items under the umbrella of three standout scents – Original Baby, Sweet Buttercup and Lavender Lullaby. Additionally, the brand is rolling out innovative new treatment items including a first-of-its-kind Hydrogel Multi-Purpose Patch that cools and soothes skin suffering from ailments. Additional treatment items being launched this spring include a collection of wipes – 99 percent water and plant-based 3-in-1 Wipes for face, hands and body and two types of pH-balanced Cleansing Wipes (Sensitive and Lightly Scented) enriched with Chamomile and Aloe. This summer, Baby Magic will roll out two more products – an A&E Diaper Rash Ointment and Mineral Sunscreen with SPF 50. For more on this upgrade, read an Online Exclusive coming soon on Happi.com.
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