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New home care line kicks off at Target.
January 15, 2019
By: Melissa Meisel
In more efforts to create more natural portfolio options, Unilever is unveiling its second home care brand in the US. Love Home and Planet is a new home care brand designed with sustainability at its heart. The range includes 38 fabric, dish and surface care products in scent stories like Lavender & Argan Oil or Citrus Yuzu & Vanilla that will retail for $3.99-$12.99. Select products are available now at Target.com and in select Target stores now, with full rollout at mass retailers in March 2019. The line is inspired by the success of Unilever’s Love Beauty and Planet, the planet-friendly beauty and personal care brand launched in January 2018. According to the company, with the launch of Love Home and Planet, Unilever has complemented its plant-based homecare portfolio with new group of stakeholders who value great smelling and efficacious products that also give back to the planet. Through conscious acts like products made with recycled plastics, a self-imposed carbon tax, and planet-friendly ingredients, Love Home and Planet joins the Unilever Home Care portfolio to offer discerning millennial shoppers more when it comes to their home care.
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