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Schaeffler brings experience from Henkel Professional North America.
December 3, 2018
By: Melissa Meisel
DevaCurl named Robert Schaeffler as CEO. DevaCurl is a portfolio company of the Private Equity Group of Ares Management, L.P. In his new role, Schaeffler is poised to strengthen DevaCurl’s position as a leading curly hair brand. He will focus on accelerating DevaCurl’s growth and continuing to build awareness among consumers and stylists. Born in Germany with advanced degrees from Asian and North American markets, Schaeffler brings a diverse background with a keen understanding of the global hair care market. Most recently, Schaeffler served as general manager of Henkel Professional North America, managing a mix of fast-growing brands including Sexy Hair and Kenra Professional while simultaneously launching Guy Tang’s #mydentity hair color line within the Henkel Professional portfolio.
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