Carpe Rolls Out Powerful Antiperspirant

Carpe is trying to seize control of the underarm antiperspirant category with a new formula that is said to reduce sweat twice as effectively as the US legal standard for extra strength antiperspirants. According to the company, while federal regulation requires that an extra strength antiperspirant demonstrate at least a 30% reduction in sweat, Carpe’s clinical data has demonstrated over a 60% median reduction. The new product is targeted at consumers who need additional sweat protection not offered by existing brands, including the roughly 15 million Americans who suffer from hyperhidrosis – a chronic skin condition marked by excessive sweating. Although symptoms can present in men and women of all ages, excessive sweating is particularly common among teens. According to the American Academy of Dermatology’s 2017 annual meeting, approximately 17% of teens experience clinically excessive sweating.

“As someone who knows what it’s like to struggle with excessive sweating, I am thrilled that we are bringing an affordable, effective, and non-irritating antiperspirant to market that is made for people like me.” said David Spratte, Carpe’s CEO and co-founder. Spratte and his co-founder, Carpe COO Kasper Kubica, both suffer from hyperhidrosis symptoms that began when they were teenagers.

Kubica added, “Our market research showed that 65% of people are likely to try a new antiperspirant because they just aren't satisfied with what's out there today. We know how difficult it can be for some people to find an effective antiperspirant, so we decided to create a product that aimed for maximum efficacy.”

The antiperspirant, which is scented with natural eucalyptus oil, is applied via a soft-foam applicator housed in a plastic casing that resembles a traditional underarm antiperspirant. For best results, it should should be applied twice daily, once in the morning and once before bed.

Carpe underarm antiperspirant is currently available for purchase at CarpeLotion.com and Amazon.com for $19.95. Customers who purchase two or more items from CarpeLotion.com will receive a 50% discount on their first underarm product for the first month that it’s available.

Carpe is an antiperspirant company dedicated to offering relief from excessive sweating, especially in patients with hyperhidrosis. The company also produces antiperspirant hand and foot lotions, which are enjoyed by both hyperhidrosis patients and performance athletes.