OFRA is a Glow-Getter

Trying new makeup is like listening to new music; it’s so satisfying to discover something new and it’s always on repeat. According to the company, makeup fans will have their very own “shook” moment as OFRA Cosmetics enter over 450 Ulta retail stores nationwide.
 
Social media shine put OFRA on the mind of beauty enthusiasts all around the world. This social connection has allowed OFRA to glow, and just over a year ago make its debut on ulta.com with a limited range of best-selling liquid lipsticks and highlighters. Success lead to the brands collaborating on a makeup palette and duochrome liquid lipsticks sold exclusively through Ulta, and a swift sell-out during the must-shop 21 Days of Beauty.
 
As OFRA makes it debut in 451 Ulta doors, the brand will be showing off some new glow and reintroducing themselves to beauty enthusiasts with a fresh logo, website, packaging and overall image redesign.
 
OFRA Operations Director Ayelet Faerman said, “This is a major milestone for OFRA. Building this brand from the ground up, experiencing the cycle of highs and lows, and still making it to this point only pushes my team and I to grow OFRA into something we never imagined. We are thankful for this partnership with Ulta and the opportunity it will give our brand to shine.”