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More than 130 executives to meet Oct. 1-3 in Arlington, VA.
June 7, 2018
By: TOM BRANNA
Editor
The agenda is just about complete for the 2018 Cleaning Products US conference, which will take place Oct. 1-3, 2018 in Arlington, VA. For the first time, the conference will split into two tracks, one focused on marketing and another on the chemistry and innovations of cleaning products. The marketing presentation topics include: • Tackling consumer trends including how to market your product through e-commerce using Amazon; • How do we dispense wisdom in a new era? A look at how to utilize retail apps, e-commerce and the rise of digital; and • Responding to consumer complaints in a digital age.
The chemistry lecture topics include: • Investing in green chemistry – how to make products more natural; • New Plant Based Technologies discovered through Algal biomass (with a focus towards surfactants); and • The ABC’s of PMN’s – TSCA regulations. Speakers include Jack Corley, Custom Essence; Jim Flannery, Grocery Manufacturers Association; Lieve Laurens, National Renewable Energy Laboratories and Jaimie Rosenberg, Mintel. More info: Cleaning Products US, www.cleaningproductsconference.com
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