Marketing News

Dixie Teaches Proper Oral Care

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By: TOM BRANNA

Editor

Dixie cups can often be found in the bathroom, but now the brand is looking to increase its role in oral hygiene. To make brushing a more positive experience and to teach kids proper oral care habits, the Georgia-Pacific brand has unveiled a line of cup designs with interactive games that incorporate mobile technology to make brushing fun and exciting. The cups feature augmented reality brushing games where kids can fend off mouth-invading monsters or explore outer space to keep their teeth clean and healthy. The cups are brought to life through the free Blippar mobile app. 

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